Staying In Business As A Massage Therapist

One would think at first glance, that being a massage therapist is a great way to do wonderful things for people and make a good living. Massages are priced at anywhere from $70 and hour to $100 for an hour. And besides a massage table for a few hundred dollars, sheets and oils there is not much more that needs to be purchased. Does that not translate into a substantial amount of money in your pocket?

Well, the reality is often very different than what massage therapists imagine when they consider this profession, and if you are thinking of making massage therapy a career, there are some things you need to know.

I have been a massage therapist and for many years. I know many therapists and as an instructor, I am in touch with many of my students. Being connected with the reality of massage therapy has not only helped me understand the dynamics, but also aided me in developing my own practice when needed. Some of those insights I would like to share here.

One of the most disturbing issues is that many therapists only last a few years on the job, and that is if they can even get their feet on the ground to generate an adequate income.

So what seems to be the problem?

As a therapist you are either employed (even if your employer calls you an independent contractor) or self-employed (or maybe you are like many colleagues a combination of both). Even if you are employed at a spa facility, gym, chiropractor or other health and wellness operation, chances are you will have private clients outside of your job and juggle a few different venues which puts you in a position of managing your own supplies, transportation, taxes and so on.

The first mistake that many therapists make, is that they neglect to see themselves as a business.

Many small (and larger) businesses make the exact same mistake when they launch their venture: They fail to plan their business and fail at their business. When therapists leave the field it is primarily for one reason: They do not make enough money to pay the bills.

Step One View yourself as a business.

What this means is that you need to balance your income with your expenses and write a business plan for yourself. In order to stay afloat your income must match your expenditures that include every single expense from supplies, to the amount of money you need to have at your disposal to pay the rent, your car, your clothes and your pet food as well as resources for the future.

Step Two: Write a business plan.

When you start writing your business plan and ask yourself the question: How many sessions can I do every day, you might discover some interesting facts about your business. You may find one of the reasons why therapists have a hard time making ends meet and ultimately leave the field: You can physically only do a certain number of sessions in any given time period due to the sheer physical and emotional challenges that of this work. right now you might not think so but and still experience a rush doing 4 or 5 sessions a day. But imagine doing this day in, day out for years. Not really an option, is it?

What this means is your income from massage work is restricted by the number of sessions you can offer. finding this out in the planning phase is a huge advantage because it means you can prepare for the reality of only doing a few sessions a day.

If you wait until you are active in your practice, one of two things might happen: You will either perform too many sessions because you need the money and sooner or later burn out and leave the profession or you will leave the profession to find another job.

Part of your realization might also be that you will have to charge more than you anticipated for a massage. And you should. As a business you cannot afford not to.

The second issue that many therapists face is that they perceive a contradiction between the type of work they do and selling their services. I discuss this at length in my book The Successful therapist, but one of realizations I had is that I cannot be of service at all, if I cannot sustain myself through the work. And looking at it from that point of view was very helpful.

Step Three: Develop a massage marketing plan Clients do not just walk through the door. You have to attract them and then retain them. There are many ways to advertise your services and as many ways to spend a lot of money with no results. Before you spend any money, spend some time thinking what kind of client you want to work with and what solution you offer to a problem that they specifically have.

Then spend some time formulating and developing that solution as a headline and a service. I spent some time in australia and worked out of a small bookstore in a crowded pedestrian area. My sign on the street said: Relieve your headache in 15 minutes and it worked. There were enough people with headaches mulling around and not enjoying their shopping experience. The reality is that no one cares about you. They care about what you can do for them.

Once you know what solutions you offer, it will be much easier to target those people directly and efficiently. Visit your local hotel and talk with the concierge about referring clients to you. Visit senior citizens homes and assisted living for seniors massage and offer the people who work there a referral fee. Talk to the HR department of a large company to offer an introduction to in-house chair massage. Go to prenatal yoga classes with flyers to offer pregnancy massage, etc.

Step four: Plan for additional revenue streams. Even though you might be doing all the massages you can and want to do, you will definitely want to have additional income resources in place to utilize the client contact you have through your massage traffic and marketing activities. There are many ways to do this for example retail related products. But there is also one idea that I want to suggest here: Offering spa treatments. spa treatments not only capture a clientele that might not want a massage but they also add to your reputation, are much less taxing on the body and offer a very nice way to promote products you can sell after the treatment.

Nicolay Kreidler is a licensed massage therapist and massage instructor at Touching from the Heart and a facilitator at Spa College He is an active consultant to the spa industry and author of the book "The Successful Massage therapist" now available as ebook through Spa Pros

Certification Yoga

Some Tantric Exercises to Increase General Well-Being and Sexual Abilities

A healthy anal and genital area is of great importance both for the general well-being and for the sexual abilities. The same is thrue about a healthy respiratory tract and breathing apparatus. Here are presented three poses and three breathing exercises that have the following effects when done together in a series:

-They stimulate the physiological functions of the genital and anal area.

-They correct muscle weakness and anatomical problems of the anal and genital region.

-They increase the sexual drive and abilities.

-They produce a stimulating response that spreads upwords along the spine and revitalizes the whole body.

-They stimulate the physiological functions of the respiratory tract and help against infections in the airways.

-The exercises are very good to start each day with, or to do before going to bed in the night.

POSE 1

Stand on your hands and knees upon the floor.

Kneel backword so that your buttocks go backword and down towords your feet and stretch your arms foreword.

Breath out and then take a deep breath in, filling your lungs totally with air. Hold your breath with the air inside.

Squeeze your anal muscles and pull your anal opening as deeply inword as you can. However do not strain when squeezing. This exercise shall not be exhausting.

Relax your anal muscles compleetely again.

Repeat the sqeesing and relaxing 3-5 times, but not so long that you go out of oxygen in your body.

Empty your lungs.

Rize up on your hands and knees again. Relax a while in this position and then you can repeat the exercise if you wish.

POSE 2

Lie on your back upon a carpet on the floor with your arms along your sides and relax.

Breath out.

Then breath inn deeply while relaxing all the muscles you do not need for the breathing.

Then breath out. When breathing out, squeeze your anal muscles and pull your anal opening as deeply inword as you can. However do not strain when squeezing. This exercise shall not be exhausting.

After having breathed out, relax your anal muscles again.

Repeat the breathing in and breathing out whiile squeezing 3-8 times, but not som much that you get exhausted.

Then relax again.

POSE 3

Lie on your back upon a carpet on the floor.

Breath out completely.

Swing your armes in an arch over your head and down to the floor over your head so that your whole body is stretched from top to toe. When swinging your arms, take a deep breath filling your lungs totally with air.

Hold your breath with the air inside.

Squeeze your anal muscles and pull your anal opening as deeply inword as you can. However do not strain when squeezing. This exercise shall not be exhausting. Relax your anal muscles compleetely again.

Repeat the sqeezing and relaxing 3-5 times.

Swing your arms back at the same time as you empty your lungs.

Relax some while and then you can repeat the exercise if you wish.

BREATHING exercise 1

Sit upon a pillow on the floor with your legs crossed and the back streight.

Empty your lungs completely.

Breath in counting to 4.

When breathing in, try to do it in three stages that proceed smoothely into each other: Use first your diafragm so that your stomack moves out. Then fill further by using your chest muscles. And then complete the filling by using the muscles around your shoulders.

Hold your breath counting to 16.

Then breath out counting to 8.

When breathing out, try to do it in three stages that proceed smoothely into each other: Use first your diafragm so that your stomack moves in.Then empty further by using your chest muscles. And then complete emptying by using the muscles around your shoulders.

BREATHING exercise 2

Sit upon a pillow on the floor with your legs crossed and your back streight.

Take 10 rapid deep breathes in and out after another, but not so rapid that you get strained or breath uncompleetely.

When breathing in, try to do it in three stages that proceed smoothely into each other: Use first your diafragm so that your stomack moves out.Then fill further by using your chest muscles.And then complete the filling by using the muscles around your shoulders.

When breathing out, try to do it in three stages that proceed smoothely into each other: Use first your diafragm so that your stomack moves in. Then empty further by using your chest muscles. And then complete emptying by using the muscles around your shoulders.

After the last in-breath , hold your breath with your lungs filled counting to 10.

Then breath out.

BREATHING exercise 3

Sit upon a pillow on the floor with your legs crossed and your back streight.

Empty your lungs completely.

Close your left nostril with the fingers of one of your hands. Breath in through your right nostril counting to 4.

When breathing in, try to do it in three stages that proceed smoothely into each other: Use first your diafragm so that your stomack moves out. Then fill further by using your chest muscles, and then compleete the filling by using the muscles around your shoulders.

Hold your breath counting to 16.

Then close your right nostril with your fingers. Then breath out through your left nostril counting to 8.

When breathing out, try to do it in three stages that proceed smoothely into each other: Use first your diafragm so that your stomack moves in. Then empty further by using your chest muscles. And then complete emptying by using the muscles around your shoulders.

When you have breathed out, repeat the exercise, but this time begin by closing your right nostril first.

RELAXING AT THE end OF THE SERIES:

When the series is done, then lie down upon a carpet on the floor andrelax for 2-5 minutes. This relaxation will increase the effects of the exercises and make you recover if the exercises have made you tired.

Concetrate upon relaxing your legs first, then your lover body, then your upper body, then your arms and shoulders, and at last your head and face. When the whole body is relaxed, try not to think about anything, and relax your whole body even furter.

Then lie some time in this relaxed state without thinking about anything.

By Knut Holt

At these link you may find other articles about health topics:

http://www.panteraconsulting.com/salg2.htm

http://www.abicana.com

Written by Knut Holt. The author is a freelands web-designer and translator of web-content between Scandinavian and English. His speciality is scientific and medical content. He also market health item on his domains. He also is experienced in practising sport and yoga.

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